Are we Finally Catching on to Asian ways?

Behavioral medicine -- using psychological treatments such as cognitive therapy -- has the potential to reduce pain, argue the authors of a study appearing in the current issue of the British Medical Journal.

I generally like them better.
Addressing the system, the wholeness, the systemic wholeness, always has a better long term result than the piecemeal scatter brained approach preferred in the west. But Gosh! I hate to see how this upset the besieged pharmaceutical company boardrooms, poor guys who have only just escaped law suit tragedy via Merck's murderous pain killer Vioxx and who, if this idea catches on, will have to tell even more lies and escalate their insane advertisements to an even more aggressive level so people who can barely read and write will demand specific and inappropriate prescriptions from the doctors who treat them.