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Japan's `soft power' has led the way for decades in the region, but China and India are likely to be the real giants in the future as the US moves out into the cold
By Joseph Nye
Thursday, Nov 17, 2005,Page 9
President George W. Bush is in Asia to attend the APEC summit in South Korea, but he should pay attention to another Asian summit to which he was not invited. Next month Malaysia will host an East Asian meeting that deliberately excludes the US. According to many close observers, the US' attractiveness is declining in the region where the allure, or "soft power," of others has increased.
Asian countries have impressive potential resources for soft power. The arts, fashion, and cuisine of Asia's ancient cultures have had a strong impact on other parts of the world for centuries, but Asia went through a period of relative decline as it lagged behind the industrial revolution in the West, and this undermined its influence.
Japan's `soft power' has led the way for decades in the region, but China and India are likely to be the real giants in the future as the US moves out into the cold
By Joseph Nye
Thursday, Nov 17, 2005,Page 9
President George W. Bush is in Asia to attend the APEC summit in South Korea, but he should pay attention to another Asian summit to which he was not invited. Next month Malaysia will host an East Asian meeting that deliberately excludes the US. According to many close observers, the US' attractiveness is declining in the region where the allure, or "soft power," of others has increased.
Asian countries have impressive potential resources for soft power. The arts, fashion, and cuisine of Asia's ancient cultures have had a strong impact on other parts of the world for centuries, but Asia went through a period of relative decline as it lagged behind the industrial revolution in the West, and this undermined its influence.
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