Notice How These Clever Pigs Steal the Acronym for the Congress of Racial Equality

When Illinois utility Commonwealth Edison wanted state lawmakers to back a hefty rate hike two years ago, it took a creative lobbying approach, concocting a new outfit that seemed devoted to the public interest: Consumers Organized for Reliable Electricity, or CORE. CORE ran TV ads warning of a "California-style energy crisis" if the rate increase wasn't approved—but without disclosing the commercials were funded by Commonwealth Edison. The ad campaign provoked a brief uproar when its ties to the utility, which is owned by Exelon Corp., became known. "It's corporate money trying to hoodwink the public," the state's Democratic Lt. Gov. Pat Quinn said. What got scant notice then—but may soon get more scrutiny—is that CORE was the brainchild of ASK Public Strategies, a consulting firm whose senior partner is David Axelrod, now chief strategist for Barack Obama.

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