Missoula’s Progressive Talk Radio Goes Off the Air
an excerpt from this sad story....
Getting people to listen wasn’t the problem – liberal talk radio was a huge hit in Missoula from the beginning.
Just last fall, Cowan said, an Eastlan ratings survey in Missoula and the Bitterroot showed the Al Franken show with a respectable 3.6 percent of listeners – ahead of Rush Limbaugh, who runs on two area stations.
“Al Franken was huge," Cowan said. “(He) clobbered Rush. The listeners were there – and the commercials were inexpensive."
However, selling ads during Al’s airtime was a different story.
Getting people to listen wasn’t the problem – liberal talk radio was a huge hit in Missoula from the beginning.
Just last fall, Cowan said, an Eastlan ratings survey in Missoula and the Bitterroot showed the Al Franken show with a respectable 3.6 percent of listeners – ahead of Rush Limbaugh, who runs on two area stations.
“Al Franken was huge," Cowan said. “(He) clobbered Rush. The listeners were there – and the commercials were inexpensive."
However, selling ads during Al’s airtime was a different story.
posted by TheFuriousGourmet | 5:13 AM
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